Manipulating search results for reputation management
We’re going to begin a limited test case for the purposes of reputation management. With election coverage a daily/hourly occurrence, let’s use a political example. John Rodstrom is a seasoned elected official in Broward County, Florida. We could show you news about John Rodstrom, samples of web documents which include the name John Rodstrom, etc. But there are also some negative comments out there about him, and I’m sure he would like to do away with that type of notoriety.
