Internet Marketing Services and SEO

One of the hardest things about providing SEO consulting services is Link Building.  The reason?  Link popularity building is just plain old hard work.  Oh - and knowing the insider secrets on how to go about gaining quality links.  You don’t want links from just a bunch of obscure directories, and you don’t want a bunch of meaningless reciprocal links.  If you’ve optimized your website with good title tags, page content, and internal linking structure, but you’re still struggling to obtain high search engine rankings, give us a call and we’ll let you know how we can help you take the next step in SEO.  We have 6 years experience in link building - basically since the time that the concept really became widely accepted to influence rankings.  Jump in and take advantage of our $495 small business SEO package!

Here are a few examples of pages where a client has used good link anchor text.  See if you can find the links…

http://elliottback.com/wp/archives/2006/04/21/adsense-placement-optimization-example/

http://go-getglobal.com/g3blog/2007/02/06/do-it-yourself-search-engine-optimization/

http://btr.michaelkwan.com/2006/12/26/search-engine-optimization-michaelkwancom-hits-2/

Improved search engine placement can be achieved through link building, but there are many misconceptions out there. I often receive calls from prospective clients asking whether they should trade links with other websites. Often they are concerned with this hurting their website rankings or, at the very least, that the new links will be useless. On the most basic level, let’s consider 2 websites selling diamond studded screwdrivers. Both sites were created at the same time, both have basically the same content, both sites’ homepages have “diamond studded screwdrivers’ in the title tag. The owner of ‘Site A’ obtains a link from his brother’s sports blog. The anchor text of this new link is “diamond studded screwdrivers”. ‘Site A’ will soon rank higher in Google’s organic search results for that phrase.
So is a link from an unrelated site valuable? Yes, with all other factors being equal…

There’s been a ton of speculation on how effective social media optimization is in terms of achieving better search engine rankings. I’m adding some social media profiles and will be testing this over the next few weeks. I started with Ryze, Xing, and LinkedIn.