Understanding the value of expert search engine optimization
Today, as the internet continues to become more integrated with our daily lives, I realize that many (maybe most) small businesses still do not understand the value of expert search engine optimization. A good SEO consultant can perform SEO on a small business website and make a huge difference in the company’s bottom line. I have found that when a company finally realizes the value of appearing at the top of Google’s rankings for their target keywords, they are more than willing to pay for our services. This is the main reason that we decided to offer SEO to the first 20 qualified clients for a discounted rate ($500 for 5 keywords for the first month).
The biggest hurdle in selling these search engine optimization services to new clients seems to be their assumption that a new SEO campaign will immediately propel them to the top of the rankings. This may be the case for some less-competitive keywords, but ranking for highly competitive phrases will take time. There are several factors that come into play: age of the website, level of competition, current link popularity totals, etc. But those clients who are willing to take the “risk” of investing in a new Search Engine Optimization Campaign will be pleasantly surprised by the results.
Professional search engine optimization
Maybe I should step back a bit and explain what search engine optimization is. Almost every business would like to maximize its profitability, but knowledge of SEO and internet marketing strategies is still something which is foreign to most business people.
Effective search engine optimization is comprised of keyword research, competition research, on-site optimization, content creation, link building, and web analytics. Each of these functions is a critical step in the SEO process. Without a proven methodology, business owners not familiar with SEO techniques can expect to spend hundreds of hours educating themselves about the process of SEO before implementing a campaign on their own.
The information is out there - but is it really worth the time investment to do it yourself? Contact us today at (574) 361.9541 for a quote for SEO services.
